Heather Yule

With over 15 years of marketing, communications and tourism development experience, Heather nurtures strategic opportunities with industry and business partners to grow Nova Scotia’s tourism economy. Initiating and influencing the development of authentic, differentiating and compelling tourism experiences, Heather works with existing and emerging product areas and diverse stakeholders across the province. Heather is co-author of Experience Nova Scotia: A Toolkit developed for industry to create world class experiences aligned with Nova Scotia’s tourism brand.

Currently leading the Experience Development team, Heather’s been with Tourism Nova Scotia since 2007. Previously she worked on marketing and communications initiatives with the Nova Scotia Museum’s heritage promotions team, and holds a Public Relations Degree from Mount Saint Vincent University. Heather’s adventures with her two daughters and husband often include great places to enjoy local food and bicycle!

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